Pre-order the new iPhone 15 Pro.

The long-awaited arrival of Apple’s latest iPhone 15 series, including the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max, has finally been unveiled. This lineup launch also introduces the new Apple Watch Series 9 and Apple Watch Ultra 2. As anticipated, Apple has replaced the lightning port across all four … Read more

Apple Store employees have been encouraged to recommend USB-C accessories for the iPhone 15.

As the much-anticipated launch of Apple’s iPhone 15 series looms, expected in just a fortnight, reports indicate that Apple store staff are being directed to inform customers about the shift to USB-C and the need for new charging cables. This alteration means that the existing Lightning charging cables customers might have won’t work with the … Read more

Key iPhone 15 Camera Specifications Highlighted

With every iPhone launch, Apple brings forth new camera capabilities, and the iPhone 15 series upholds this trend. MacRumors has obtained comprehensive insights into the camera setups across the entire iPhone 15 lineup, from the upgraded 48-megapixel camera in the base iPhone 15 to the innovative periscope telephoto lens featured in the iPhone 15 Pro … Read more

Apple Unveils Fundamental Principles Guiding iPhone Camera Design

As the Pro Max brings forth a change in Apple’s camera sensor size, PetaPixel conducted an interview with two Apple executives who detailed the company’s vision and principles behind camera development. In the interview featuring Francesca Sweet, Apple’s Product Line Manager for iPhone, and Jon McCormack, Vice President of Camera Software Engineering, both emphasized the … Read more